LOGO DESIGN OVERVIEW
A logo is a symbol or an emblem used by companies, institutions and public organizations to identify themselves in front of customers. Choosing to have a logo designed for your business or organization can be a very important step. Your logo can be seen as the visual identity of your business or organization. By placing this image on your website, emails, correspondence, and marketing material, you give people consistent exposure to your brand.
LOGO FILE TYPES
Logos can be utilized in a variety of ways. After designing and developing a logo, Adroit Design Firm, LLC provides each client with five (5) different file types of their new logo. This will ensure that you are able to utilize your logo effectively. Below is a description of each file type that is provided.
Portable Network Graphics (PNG) File – non-glossy compressed file that is commonly used to store graphics for web images, that contains transparent information.
Joint Photographic Group (JPG) File – small file sizes but are not well suited for line art and cannot contain transparent information.
Portable Document Format (PDF) File – Ideal for print since resolution-independent vector information is retained, but PDF files are not editable.
Encapsulated PostScript (EPS) File – SVG files can be displayed in all recent web browsers, in contrast to PNG files, SVG files contain vector information and can be viewed on high-resolution displays without pixilation.
Photoshop Document (PSD)File– can be read by Adobe Photoshop or other compatible apps. It contains layer information.